Online exclusive smartphone brands such as Xiaomi,OnePlus, LeEco, Motorola and InFocus are accelerating plans to create significant offline presence amid concerns that ecommerce regulations may hit online smartphone business due to curbs on discounts.
Four industry executives said online exclusive brands are also toying with the idea of appointing their own online resellers or — in the case of brands with manufacturing facility in India — even setting up their own ecommerce stores, which the regulations currently allow, instead of going through sellers appointed by ecommerce marketplaces.
Chinese brand LeEco plans to set up 4-5 flagship experience stores and 100 exclusive outlets besides selling through multi-brand outlets and setting up its own ecommerce site in India, industry insiders said. The brand plans to launch offline exclusive models to grow the channel and start local manufacturing in India.
InFocus wants to more than double its existing offline store presence in three months and is investing on making presence felt inside the stores.
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