The Lumia 630 handset is priced at Rs.11,500
Microsoft Devices on
Monday announced the launch of its first dual-SIM Lumia phone, the Lumia 630,
for Rs.11,500 in the Indian market. The device is also the first one from the
company’s stable post-completion of acquisition of Nokia by Microsoft.
The device, which comes
with quad-core processor and a 4.5 inch LCD screen, will be available for sale
starting May 14. The Lumia 630 will also come in a single SIM variant that will
be priced at Rs.10,500.
“Lumia is our principal
smartphone strategy. The devices will come with Nokia’s promise of quality
packed with Microsoft’s services like OneDrive, Office 365 and others. Lumia
630 opens a new avenue for affordable smartphones for us. It builds on the
success of Lumia 520 and 525 and will consolidate our position in the fast
growing affordable smartphone segment further,” P. Balaji, Managing Director of
Nokia India, a subsidiary of Microsoft Mobiles Oy said.
Powered by the latest
Windows Phone 8.1 operating system, the Lumia 630 features a 5 megapixel
auto-focus camera. It has built-in low power sensors for health apps such as
pedometers. The 630 dual SIM will compete with models such as Moto G, HTC
Desire and Samsung Duos, which are all priced under Rs.12,000.
Talking about the demand
for dual SIM devices, Mr. Balaji said that it was estimated that about 80 per
cent of the smartphones sold under Rs.12,000 in India were dual SIM. Asked if
more affordable devices would be brought out under the Lumia range, he said the
firm would “continue to test newer price points.” At present, the cheapest
model in the Lumia range is the 520, which retails for about Rs.8,400.
Accessories
Meanwhile, the company
also launched two new accessories — treasure tag and bluetooth speakers. The
treasure tag costs Rs.2,099 and allows users to track things like keys and
bags. The device, which is of the size of a matchbox, alerts smartphone users
when they go beyond 10 metres of the tagged item. It will be available by the
end of this month. The mini bluetooth speaker is priced at Rs.5,499 and will be
available by mid-June.
 
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