The death knells are sounding for BlackBerry.
"It is not the end / of the road for BlackBerry / but it may be close," wrote BGC analyst Colin Gilllis in a haiku to investors.
BlackBerry (BBRY) continues to struggle to sell phones. The former smartphone giant said Friday it shipped just 2.7 million BlackBerry 10 devices in its fiscal first quarter, and the company reported a surprise loss. Shares promptly lost nearly 30% of their value.
If the next few quarters echo this one, BlackBerry's dreams of once again becoming relevant in a market it once dominated will be destroyed. Over the past several years, BlackBerry's smartphone platform market share has been surpassed by Apple , Google and even Microsoft
"The [stock] drop of 30% after that report shows how desperate the situation has become," said Brian Sozzi, CEO and chief equities strategist at Belus Capital Advisors. "The market is telling you there is something fundamentally wrong with the company and you need a major fix."
Sozzi thinks that move should be a sale of BlackBerry, or at least some of its assets.
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