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Thursday, 25 July 2013

Google unveils upgraded Nexus 7 tablet




 Google is tightening its grip on the booming tablet market, with a new tablet, updated version of Android and a social take on games.

The company announced a new version of its popular Nexus 7 tablet during a press event Wednesday in San Francisco. Sundar Pichai, Google's senior vice president of Android and Chrome, unveiled a slimmed-down, speedier version of the tablet, which will start at $229 when it goes on sale next week.

The new Nexus 7, made by Asus, has undergone some subtle physical changes. The size of the device has been trimmed down while keeping the screen the same dimensions. The higher resolution screen is now 1,920 by 1,200 pixels, packing in 323 pixels per inch. The amount of RAM has been doubled, and the CPU is twice as fast as the previous Nexus 7. The company also said that it has improved its speaker performance and that it can last for nine hours of high-definition video playing.

Netflix will be one of the first apps to take advantage of the new video-friendly specs. The streaming-video company's new Android app will stream movies at 1080p on the Nexus 7.

The device will run Android Jelly Bean 4.3, a new version of Google's Android operating system.

Google unveils $35 device that streams video to your TV

Tablets are on track to take over PCs, and Google has a bigger stake in the boom than its own flagship devices. Half of all tablets sold worldwide are based on Android, according to the company.

"By the end of 2013, consumers are going to buy more tablets every year than personal computers," Pichai said.

The new version of Android 4.3 will have parental controls so you can prevent the little ones from seeing saucy content or inappropriate apps. There are also user profiles for tablets that end up in the hands of multiple users.

The company expects to have more than 70 million tablet activations this year. Many of those users are downloading content such as apps, music and movies from the Google Play store. The Play store has more than 1 million apps and has seen more than 50 billion downloads, according to the company.

A new app, called Google Play Games, is similar to Apple's Game Center. In it, Android users can see what games their friends are playing and go up against other users, checking out their accomplishments on leader boards.

Older Nexus devices will also be able to test out the Android upgrade -- existing Nexus 4, Nexus 7, Nexus 10 and Galaxy Samsung devices will receive over-the-air updates for the operating system.

The Wi-Fi versions of the Nexus 7 will be available starting July 30, and an unlocked LTE version of the tablet will go on sale in the coming weeks.


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Photo site Flickr to go down for six hours

Flickr, the Yahoo-owned photo site, will be down for six hours Thursday evening for maintenance.

The outage, which the company announced Wednesday in a blog post, is expected to last from 7 p.m. to 1 a.m. ET.

"During this time, Flickr will be unavailable on web and mobile, and the API (the interface used by developers) will not be reachable," the post reads. "There will also be a site-wide notice an hour beforehand to make sure no one is taken by surprise.":

Flickr users were encouraged to follow the site's Twitter feed for updates during the outage. Yahoo did not offer any details on what kind of maintenance is planned for the site.

Six hours is an unusually long down time for a major site like Flickr, which claims about 87 million users.

Revamping Flickr has been one of Yahoo's goals since CEO Marissa Mayer took over the company last year.

In May, Yahoo rolled out a complete overhaul of Flickr, which included a design update focused on larger images, new social features and a whole terabyte of storage for each user -- enough to store an estimated 537,000 photos.

The redesign came after users campaigned for the newly hired Mayer to "make Flickr awesome again." She and others at Yahoo acknowledged that the site had become neglected since Yahoo bought it in 2005.




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Facebook shares soar on strong earnings




Facebook shares soared 19% after it posted strong results and said its mobile ad business continues to gain traction.

Facebook reported second-quarter revenue of $1.8 billion Wednesday, exceeding analysts' expectations of $1.6 billion.

Net income rose to $333 million, compared to a loss of $157 million a year ago.

The stock jumped to more than $30 per share in after-hours trading, a price not reached since January. Facebook's stock has never returned to its May 2012 IPO price of $38 per share.

One big reason for Wednesday's surge: The number of people using Facebook on a mobile phones or tablets increased by 51% to 819 million, year-over-year.

And the company said that mobile continues to make up a larger share of Facebook's (FB) overall advertising business.

Mobile ad sales accounted for 41% of Facebook's total ad revenue. Last quarter, that share was just 30%.

"When it comes to mobile, I'm very pleased with our results," said CEO Mark Zuckerberg on a conference call with investors.

At the time of the IPO, analysts said the company's lack of mobile revenue was a major downside to the stock and a reason for its sharp drop in price.

Facebook said its monthly active users increased to 1.15 billion, up 21% year-over-year. Executives are expecting Facebook to continue to grow in both number of users and revenue.

"I'm optimistic about growth across Asia and the rest of the world," said COO Sheryl Sandberg on the conference call.

The company's recent launch of "Facebook for Every Phone" allows people in developing countries to access Facebook on their phones, even if they do not have a smartphone. There are currently 100 million people using the new app each month.

"There's nothing magical about reaching a billion users," said Zuckerberg, noting that it was a great initial target, one that was surpassed in the fall of last year. "The real goal is to connect everyone in the world." To top of page




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Apple's China problem




Apple has long viewed China as its biggest growth opportunity. But it reported Tuesday that its sales in China are sliding.

Apple's sales in China, Hong Kong and Taiwan fell by 14% in the company's third quarter. That's a sharp reversal from 8% growth in the prior quarter, and a gain of 67% before that.

On a conference call with investors, CEO Tim Cook had answers for most -- but not all -- of the recent China problems.

Cook chalked up most of the decline to bad timing.

The iPhone 4S started selling in late March 2012, which led to a big boost in iPhone sales in last year's third quarter. iPhone sales this time around would of course be down from that. The iPhone 5 was released in December 2012, so its boost came earlier this year.

 Cook also said that Apple's sales looked worse than they actually were because the company better managed its Chinese inventory. The company sold fewer iPads and iPhones to retailers than it did a year earlier, which dragged down revenue considerably. But the sales those retailers made to Chinese consumers declined only 4%.

Cook said that "sell-through" rate was even less troubling if you exclude Hong Kong, which had a big 20% drop. The sell-through rate was actually up 5% in mainland China.

So what happened in Hong Kong? Cook didn't have an answer.

"It's not totally clear," said Cook.

Whether this was some one-time weirdness or a trend, what's clear is that Apple needs to improve its iPhone sales in China. Its share of the Chinese smartphone market remains less than 10%, and the iPhone ranks behind Samsung, Nokia and a host of local brands, including Lenovo, Coolpad, Huawei and ZTE.

 Cook said the iPhone is growing in importance to China, noting that the company pays half a million app developers in the region -- by far the most of any country including the United States. But he conceded that iPhone and iPad sales "are currently lower than where we would like them or need them today."

Though he didn't acknowledge rumors that Apple is working on a low-cost iPhone to attract users in growth markets like China, Cook hinted at it when he said that Apple is working "very cautiously with what we want to do with great quality."

Cook maintained his optimism about Apple's business in the region.

"I continue to believe that in the arc of time here, China is a huge opportunity for Apple," Cook said. "I don't get discouraged over a 90-day cycle that can have economic factors and other things in it."



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Wednesday, 24 July 2013

The Lernstift smartpen checks your spelling as you write






The sometimes annoying, but frankly indispensable computer aid has spared billions of typographical blushes.

Now, an ingenious prototype pen developed by a German start-up is promising to give our longhand writing a similar sort of safety net.

Lernstift (German for "learning pen") is a digital pen with a difference, carrying not only ink inside its casing but also a tiny computer that alerts users to spelling errors.

Daniel Kaesmacher, co-founder of Lernstift told CNN: "Basically there are two functions. The calligraphy mode which helps you correct individual letters, and the orthography mode which vibrates when a word is misspelled."

The AAA battery-powered Linux computer includes a vibration module and a patent pending non-optical motion sensor which recognizes specific movements and shapes of letters and words.
The sometimes annoying, but frankly indispensable computer aid has spared billions of typographical blushes.

Now, an ingenious prototype pen developed by a German start-up is promising to give our longhand writing a similar sort of safety net.

Lernstift (German for "learning pen") is a digital pen with a difference, carrying not only ink inside its casing but also a tiny computer that alerts users to spelling errors.

Daniel Kaesmacher, co-founder of Lernstift told CNN: "Basically there are two functions. The calligraphy mode which helps you correct individual letters, and the orthography mode which vibrates when a word is misspelled."

The AAA battery-powered Linux computer includes a vibration module and a patent pending non-optical motion sensor which recognizes specific movements and shapes of letters and words.
Lernstift recognizes all writing movements, the company says, written on paper or in the air and built-in Wi-Fi allows scribblers to connect with smartphones, computers or other pens in a network.

The pen was invented by software developer and Lernstift founder Falk Wolsky after seeing his wife's frustrations at watching their son struggle with his homework. Why can't pens give instant feedback on mistakes? she asked.

His imagination fired, Wolsky set about constructing a prototype before assembling a team of hardware and software experts late last year.

"We are at the stage where the individual components do their job. We haven't put it together yet, but the response to the idea though has been overwhelming," Kaesmacher said.

The pen has been designed primarily as an educational tool and the Munich-based company are hopeful that dyslexic children will find the new pen particularly useful.

Greg Brooks, Professor Emeritus of Education at the UK's University of Sheffield gave the pen a cautious welcome.

"It's a neat idea in principle, but as ever the proof will be in the using of it," Brooks said via email.

"Will it learn individuals' quirks of handwriting, or insist on one style? I can see how it might be programmed to spot obvious spelling errors (non-words), just as the spellcheckers in word processors do -- but none of those can yet cope with real-word errors."

A Kickstarter campaign recently got underway looking to raise £120,000 ($180,000) and tests in schools will begin later this year.

The first pens will initially recognize only English and German spellings, but other languages will follow, says Kaesmacher.

"Learning your native language is one thing, but it's also the perfect tool to adapt for foreign language students," he says.

"From a cultural point of view, the pen is a wonderful bridge between cursive and technological worlds."

Eventually, the company plan to offer pencil, fountain and ballpoint pen options with a launch price between €120-150 ($160-200) falling to under €50 ($60) depending on how fast the company grows.





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Apple's developer site shut down by hack attack



Apple's developer site has been shut down due to a hacker attack.

 A notice on the site said an intruder had "attempted to secure personal information of our registered developers" last Thursday, and that Apple had shut down the site.

While the site has been shuttered since the attack, the original notice said it was down for maintenance.

"Sensitive personal information was encrypted and cannot be accessed, however, we have not been able to rule out the possibility that some developers' names, mailing addresses, and/or email addresses may have been accessed," Apple said Monday. The tech firm said it had been working around the clock to fix the problem, updating its server software and rebuilding its entire database. It said it expects the site to be up and running soon.

The site is used by third-party developers who are creating software and apps for use on Apple operating systems. It has everything from chat forums to technical manuals.  

 In June, Apple unveiled a beta version of iOS 7, its new operating system for iPhones and iPads, as well as a new operating system for Mac laptops and desktops, OS X 10.9, also known as "Mavericks."

Developers have been busy readying their software and apps to work with the new operating systems, expected to launch this fall, making this a particularly bad time for the developer's site to have an extended outage.





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IPhone chip designer's sales surge 24%




ARM Holdings, the high-tech company that designs chips for iPhones and iPads, continues to impress investors and outperform its peers.

 

 The Cambridge, U.K., based company said its second-quarter sales surged 24% from a year ago, and its adjusted pre-tax profit spiked 30%. Shares in ARM jumped by 4% in pre-market trading on Wednesday.

ARM Holdings has been a stock market darling, with shares increasing more than 10-fold over the past five years. It has been boosted by strong demand for its chip designs, which are used in roughly 95% of cell phones and smartphones around the world. Apple, Qualcomm and Samsung are among the company's largest customers.

ARM's second-quarter results have silenced critics who worried that the company would soon face a slowdown in licensing its tech designs -- its main revenue driver.

"I think the key thing with ARM is that it has been doing well for a long time and it continues outperforming the industry," said London-based analyst Fatima Iu from Polar Capital. "Obviously that is a function of targeting the right areas." 

 ARM's stellar financial report came a day after Apple announced that its iPhone sales grew by 20% last quarter.

It wasn't all sunshine and roses for ARM, which was hit by various charges over the quarter, including legal costs and a patent-related settlement. But ARM clearly outshined Intel, ARM's struggling competitor.

Earlier this month, Intel, the world's largest chipmaker, reported its fourth straight quarter of sales declines and its third quarter in a row in which profit fell year-over-year. Intel's business has struggled as PC sales remain very weak. Worldwide, shipments of PCs fell by 11% last quarter, according to Gartner.

To counteract the trend, Intel has desperately been trying to get into the mobile computing business. It made some limited headway recently, partnering with a handful of brands to put its chips in smartphones and tablets.

This has led ARM to roughly double its spending on marketing and research to ensure it stays ahead of Intel and other competitors in key markets.  



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Control your PC with a wave of your hand

Control your PC with a wave of your hand.The PC has been around for three and a half decades, but the way we interact with them hasn't evolved much: We type, we point and click, and, increasingly, we touch.


 A company called Leap Motion wants to make computing decidedly more 21st-century. By adding hand motions and gestures to the mix, Leap Motion believes it can help transform computing from a two-dimensional world to a 3-D one.

The $80 Leap Motion Controller is a small plastic and aluminum rectangle that houses a pair of 3-D camera sensors. The controller tracks your hands in space with pinpoint accuracy: It can detect movement of 1/100 of a millimeter. It works with Windows PCs and Macs, and is currently supported by more than 80 apps.

Sounds promising. Too bad it doesn't serve any practical purpose.

The Leap Motion Controller, like Google  Glass, feels like a solution without a problem. It's a perfectly functional product that we will all undoubtedly use in the future. But it just doesn't mesh with today's landscape of PCs in any meaningful way.

Sure, it has some interesting niche applications, like an app that turns the Leap Motion into an air harp.

But there's nothing revelatory about navigating and manipulating Mac OS X and Windows with your fingers -- Leap Motion doesn't make using a PC any more efficient or powerful. And using your finger to open an app, scroll through a website or organize photos isn't anything you couldn't do before. It just becomes slightly more futuristic at the expense of speed and convenience.

All that just serves as a reminder that PCs are designed for mice or touchscreens. Like Microsoft's Kinect, the Leap Motion is better suited for the living room TV set.

Leap Motion says its device will be at its best when people start designing apps that you can manipulate in 3-D space. Yet it offers no ideas of its own as to how that might look or feel. Its lone tech demo just shows the bone structure of your fingers rendered as lightning. And with the exception of a single app, none of the Leap Motion software even makes use of its touch controls. Its Airspace app store requires a mouse and keyboard.

So Leap Motion can't replace the mouse entirely. Even though CEO Michael Buckwald thinks the mouse will disappear eventually, even he is not willing to declare it obsolete for the time being.

If it wants to be a trans formative technology in the same way the mouse or the touchscreen has been, Leap Motion needs to do more. A lot more.

For instance, there's a lot future potential for a technology like Leap Motion's to help make smartphones and tablets better productivity and creation devices. Imagine being able to create a presentation just as easily on a mobile device as on a PC, or being able to sketch and draw with a high level of control-- just by moving your hands through the air.

Working with companies like Asus and Hewlett-Packard to integrate the technology into future products is a step in the right direction. Just look at what happened to video conferencing when cameras microphones started to be baked right into laptops, smartphones and tablets.

If all it ends up being used for is a gimmick controller for games, or a deficient navigation accessory, it will all be for naught. Leap Motion will require wide-reaching, truly useful apps built specifically for the device to have any sort of tangible impact. To top of page

Monday, 22 July 2013

Martian atmosphere was destroyed long ago


 If we want to see a live Martian, even a tiny microbial one, we may be billions of years too late.
Two new studies in the journal Science this week suggest that the Martian atmosphere hasn't changed much in terms of chemical composition in the past 4 billion years. It's much thinner than our planet's atmosphere, and the mix of ingredients isn't friendly to living organisms that are known to us.

On the plus side, scientists are excited that the atmospheric analyses from instruments on board the Mars rover Curiosity square with what has been seen from meteorites that have landed on Earth from Mars.
"In a sense our measurements confirm that those meteorites are from Mars," said Chris Webster, program manager of the Planetary Science Instruments Office at NASA's Jet Propulsion Laboratory, who led one of the studies.

The main gas in Mars' atmosphere is carbon dioxide, at a whopping 96%, according to the scientists. Earth's atmosphere is mostly nitrogen, at 78%.The Martian atmosphere also has very low oxygen content -- 0.1 especially compared with our own atmosphere, which has 19%.More bad news for those who are eager to find life on the Red Planet: The rover has not detected methane so far, Webster said. This colorless gas is released by organisms as they digest nutrients, so it is an indicator of life, although it can also be produced in geological processes.

Because of the harsh environment on Mars, the assumption is that any life that might be there is below the surface, and that it's microbial."By definition, if we don't detect methane, it means the probability that that's happening today is reduced significantly," he said.Still, the hunt for methane will continue as Curiosity, the most technologically advanced rover to explore Mars, continues its journey.

Where did all that atmosphere go?

Mars formed about 4.5 billion years ago. Scientists believe that, initially, the planet's atmosphere was 100 times denser than the Earth's atmosphere, Webster said. Now it's only about 1% as thick as Earth's atmosphere.

So what happened?

Sometime more than 4 billion years ago, scientists say, much of the atmosphere was stripped away. A leading theory is that the planet was hit hard during the Late Heavy Bombardment, a period in which comets, asteroids and other celestial objects were flying all over the solar system, delivering water to both Earth and Mars.One possible idea is that Mars was hit by a Pluto-sized planet, Webster said, which knocked out a lot of the atmosphere.

The sun was also younger and more intense in its output of solar wind and certain kinds of high-energy radiation at that time. Without a protective magnetic field, Mars was vulnerable to high-energy particles from the sun, which is thought to have blown out a lot of the atmosphere, Webster said.
"It was lot of action in the first hundred million years or so, and then it settled down to be the atmosphere that we see today," he said.

The Curiosity rover has given scientists better evidence than ever that Mars was once habitable; NASA announced in March that, based on the chemical analysis of a drilling sample from the rover, life could have existed there in the past. The rover found traces of clay that forms in the presence of water, indicating that water once flowed in Gale Crater, where the rover landed on August 6, 2012.

Scientists cannot yet say how long that water sloshed around -- was it hundreds of thousands of years? Millions of years? Even hundreds of millions?

"The heavier the atmosphere would be back then, the easier it would be to maintain stable surface temperatures and for water to persist longer," said Paul Mahaffy, Chief of the Atmospheric Experiments Laboratory in the Solar System Exploration Division at NASA Goddard, who led the second Science study.

What we've done on Mars and what's next.How isotopes tell the story

In the studies, scientists used instruments in Curiosity's onboard laboratory to study ratios of isotopes' key elements, such as the carbon and oxygen in carbon dioxide. Isotopes are different versions of a single chemical element but differ in the number of neutrons, which gives them unique atomic weights.
Isotope ratios indicate a temperature history and other characteristics about the history of a substance, Webster said.

"If the gases in the atmosphere are the fingers on your hands, then the isotope ratios are the individual fingerprints; they're very high-resolution detail about the gas," he said.Scientists found a higher proportion of heavy isotopes of carbon and oxygen in the Martian atmosphere compared with what scientists believe was present in the raw material that went into forming the planet. In other words, there has been a loss of lighter isotopes over time.

That indicates that much of the atmosphere has been lost over time, and that it happened from the top of the atmosphere rather than through interactions with the ground.
"Evidence in the atmosphere of loss of the lighter species -- in carbon, oxygen, hydrogen, and so on -- kind of all point toward a process where the top of the atmosphere is eroding away into space," Mahaffy said.
Webster and Mahaffy each used a different SAM instrument but came up with nearly the same ratios of carbon-12 to carbon-13, indicating accuracy.

What else to come

Curiosity has a sophisticated suite of instruments on board, but other probes may be able to get a better handle on what's going on with the planet's atmosphere.

In November, NASA will launch the Mars Atmosphere and Volatile Evolution Mission (MAVEN) orbiter, which will try to measure the current rate of loss of the atmosphere, Mahaffy said. With that information, scientists can extrapolate back billions of years and calculate more precisely when it was that the atmosphere was thick and hospitable to life.

There are also plans for a 2020 NASA rover mission. That mission's science team said in a recent report that it should look for indications that life once existed on the planet, collect samples for potential return to Earth and test technology relevant to human exploration.

As of Wednesday, Curiosity had driven a total of more than a kilometer (0.62 miles) since landing last year. It is currently progressing toward Mount Sharp, which is composed of many layers that represent a record of geological time. By climbing this mountain and sampling layers along the way, the rover will unearth more clues about how the Martian environment evolved in the course of the planet's history.
The $2.5 billion mission has already fulfilled the goal of showing that Mars was once habitable.



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Friday, 19 July 2013

Space probe sees solar system's tail


Thanks to solar wind blowing out from the sun in all directions at a million miles per hour, material from comets gets whipped back into a formation that looks like a tail.

Now, scientists know that our solar system has a tail of its own, with a surprising shape.

NASA researchers working with data from the Interstellar Boundary Explorer announced Wednesday they have for the first time mapped the solar system's tail, called the heliotail. Their study is published in the Astrophysical Journal.

By "tail," scientists don't mean a furry appendage hanging off Pluto, which is not classified as a planet anymore. Rather, the tail is a stream of solar wind plasma -- charged particles -- and magnetic field, trailing off behind the heliosphere.

The heliosphere is a magnetic bubble that surrounds our solar system, as well as the solar wind and our sun's magnetic field. This bubble doesn't stop at the planets -- it extends at least 8 billion miles beyond them.

These new observations help scientists better understand the structure surrounding our solar system.
"Scientists had always presumed that the heliosphere had a tail. We've seen it around other stars, we know the sun is moving relative to interstellar gas," said Eric Christian, IBEX mission scientist at NASA's Goddard Space Flight Center. "But this is actually the first real data that we have that gives us the shape of the tail."

If we could look at a cross-section of the solar system's tail, its shape would resemble a four-leaf clover. The "leaves" on the side are composed of slow-moving particles from lower energy solar wind, and the leaves on the top and bottom are fast-moving particles from high-speed solar wind.

On its "front," the heliosphere is more bullet-shaped, but it is asymmetrical because of the influence of magnetic fields from interstellar space, said David McComas, lead author on the paper and principal investigator for IBEX at Southwest Research Institute in San Antonio, Texas.

These magnetic fields from outside the solar system also affect the shape of the heliotail. McComas compares this to putting bungee cords around a beach ball and pulling on them. The force of the magnetic fields squeezes the tail so that its cross-section becomes flattered like an oval. The tail's cross-section also becomes twisted, and turns to align with the magnetic field.

Pressure from the interstellar gas and magnetic field causes the solar wind to bend back along the tail.
Researchers have not established the length of our solar system's tail, but they believe that it fades at the end and blends in with the rest of interstellar space.

Astronomers had previously determined that other stars also have tails around their magnetic bubbles, which are called astrospheres. In order for such a sphere to form, there must be a balance of an inward compression of interstellar gas and a wind from the star that pushes outward.
The IBEX probe does not take photographs with light. Instead, it makes use of what are called energetic neutral atoms.

Most matter in the universe has an electric charge on it. But sometimes a charged particle, while moving fast through space, picks up an electron from neutral gas, which turns it into a neutral atom. Some of these neutral atoms are pointed back at Earth and are detected when they hit the IBEX spacecraft.
"Because they travel pretty much straight, you can trace them back to where they came from, and make a picture with these atoms instead of light," Christian said. "That's what IBEX does."

There are no space probes currently moving down the tail of our solar system, but the two Voyager spacecraft, which launched in 1977, are still floating further from Earth than any other terrestrial-made objects.

The Voyager and the IBEX missions are complementary, McComas said. The Voyager probes are akin to biopsies of the solar system, while IBEX is more like an MRI, understanding the big picture.

"While we have incredibly good and valuable information from those two locations where we have those spacecraft, how to put those into a global context and understand the really three-dimensional global interaction of the sun with the local part of the galaxy is really more a job for IBEX," McComas said.
According to the latest observations reported in the journal Science, Voyager 1 has traveled more than 11 billion miles from the sun. That brings it closer to reaching the distinction of being the first human-created object to reach interstellar space, which is loaded with material from other stars and a magnetic field from elsewhere in the Milky Way.

Scientists say Voyager 1 may take several more months, perhaps years, to fully escape the solar system.
Voyager 2 is still relatively closer to home, at 9 billion miles from the sun.
IBEX has enlightened scientists as to what the Voyager mission may find at the far reaches of our solar system and beyond, McComas said.

AT&T to acquire Leap Wireless


AT&T plans to acquire Leap Wireless International, the prepaid wireless provider known for its Cricket brand, in a deal valued at about $1.2 billion, the companies announced Friday.

AT&T is buying Leap for $15 per share. Leap shares, which had closed at $7.98 Friday, surged to $16.65 in after-hours trading.

Including its Cricket service, Leap operates prepaid wireless networks with about 5 million subscribers. The company has recently struggled to compete in a smartphone world, and in particular, had difficulty selling iPhones on prepaid contracts.

For AT&T,the acquisition will expand its presence in the prepaid market, the fastest growing segment of the mobile industry.

"Cricket's employees, operations and distribution will jump start AT&T's expansion into the highly competitive prepaid segment," AT&T said in a statement.
Cricket users will now have access to AT&T's 4G LTE m
obile network. Meanwhile, AT&T will retain the Cricket brand name and hold on to Leap's own 4G LTE network.

How much better can smartphone cameras get?



 Smartphone competition isn't just about choosing the biggest screen, fastest processor or sleekest operating system. As phones continue to replace point-and-shoot cameras, a new battleground for smartphone manufacturers is camera quality.

And the bar keeps getting raised.

Nokia's new Lumia 1020 smartphone, which goes on sale July 26 through AT&T, features a whopping 41-megapixel camera. The Finnish company is fighting to stay competitive in the phone market, where it has been overtaken by Samsung as a top mobile phone vendor, and where Windows 8, its smartphone operating system of choice, is a distant third behind Android and iOS.

Nokia has decided to focus on adding the best possible camera technology into its phones, a mission that started with its PureView 808 camera. Unveiled in early 2012, the 808 also featured a 41 megapixel camera but was bulkier and ran the now obsolete Symbian operating system.

 Keyboard, camera key in smartphone fight

If 41 megapixels in a smartphone sounds too good to be true it's because in some ways it is. The beefed-up pixel count makes for an excellent marketing soundbite when you compare it to the competition. The iPhone 5's back-facing camera is just 8 megapixels, the Samsung Galaxy 4's is 13 megapixels and the Canon 5D Mark III DSLR camera, favored by many professional photographers, is 22.3 megapixels.

A megapixel -- that's one million pixels, if you're counting -- is a broad measurement of image quality: The more megapixels, the sharper the image and the more you can enlarge a photo without it looking blurred or grainy.

But there is more to a good image than megapixel count. Most amateur photographers don't need more than 8 or 10 megapixels. Some experts believe a better measure of a camera's quality is the size of its light sensor: The larger a sensor, the more light it lets in and can use to create an image. Large sensors can capture crisper photos in low-light settings.

The sensor on the Lumia 1020 is larger than what's found in other smartphones, but smaller than compact cameras. Beneath the 41-megapixel number is some impressive proprietary technology, called oversampling, that combines data from a cluster of pixels for a single, more accurate final picture. The end result, typically a 5-megapixel image, benefits from improved zooming capabilities and better low-light performance, but the images are far from DSLR-quality.

So is all this technology the start of a new battle over megapixels, this time between smartphone companies? Maybe not, says Seattle photographer and camera-phone evangelist Chase Jarvis.
"The idea of continuing to pack more and more megapixels into (phone cameras) will have diminishing returns," said Jarvis, who recognized the potential of smartphone photgraphy early on, writing a book and app around the idea that the best camera is the one that's with you. "The megapixel wars are by and large moot."

The benefit of high-resolution photos from phones is limited. People who primarily upload their images to social media sites are already compressing their images, and their friends and family are increasingly viewing them on small smartphone screens. It's even possible make a decent 8-by-10 inch print from an iPhone photo.

To upload pictures over Wi-Fi and cellular networks, the image file needs to be a workable size. There are also memory limitations on smartphones, where apps, songs and videos are already competing for limited space.

Jarvis believes there are still plenty of other areas where smartphone cameras can improve. He cites better low-light performance, increased dynamic range (producing sharper contrast between an image's shades and colors), and external features like better flashes and lenses.

Phone makers are moving fast to put the best features of compact cameras into smartphones. But the same is not yet true for camera companies. Traditional camera manufacturers have been slow to integrate connectivity features and app ecosystems into their devices, which would require entering a strange new world of relationships with wireless carriers.

Samsung has started releasing cameras that run Google's Android operating system, but for most manufacturers, true integration is still a long ways off.

Smartphones have another advantage in the battle to be your primary camera: a surplus of sensors tracking things like location and movement.

"What we're going to see accelerating dramatically is the contextualization of photography," said Jarvis. The additional metadata collected by the various sensors inside smartphones -- not just size and sharpness -- are what will add value to photos in the future, he said.
Jarvis predicts being able to sort your past images based on such factors as your heart rate or how fast you were moving when they were taken.

With big data, people will be able to make more sense and add context to all photos uploaded publicly. Imagine seeing what colors are trending in photos around the world in real time.
If this is the future of amateur photography, smartphones already have the platform, the connections and the sensors in place.

"Images are not about dynamic range and megapixels, they're about stories and about moments," said Jarvis. Sensors, not megapixels, will help tell those stories.

Yahoo profit rises, but sales are stagnant


A string of acquisitions and corporate changes haven't yet rekindled Yahoo's advertising business.
Yahoo on Tuesday reported quarterly sales that fell slightly short of both Wall Street's expectations and its own results from a year ago. Excluding revenue shared with advertising partners, Yahoo's sales came up just shy of $1.1 billion for the quarter ended June 30, down about 1% from last year. Sales for Yahoo's display advertising (banners and video ads) business dropped 11%.

Yahoo's core profit for the quarter, excluding stock-based compensation and some one-time expenses, rose to $331 million, up 46% compared to last year. Excluding some expenses, Yahoo earned 35 cents per share, beating the 30 cents per share consensus forecast of analysts polled by Thomson Reuters.

"I'm encouraged by Yahoo's performance," Yahoo CEO Marissa Mayer said in a written statement. "Our business saw continued stability, and we launched more products than ever before, introducing a significant new product almost every week."

Though display ads continued their downward trend, the company said it believes that core business will soon be resuscitated. Mayer noted that Yahoo's page views are rising again after more than a year of declines. Visits to Yahoo were up in June -- the first month page views grew year-over-year in 2013. And revenue from search ads fared better than the display advertisements, growing 5% year-over-year and reaching $404 million.

That resurrection in page views is partially due to recently refreshed versions of Yahoo mail, weather, sports, news and Flickr -- both on the desktop and on mobile.

"Yahoo's future is mobile and we're delivering our products mobile first," Mayer said on a conference call with analysts.

The revamped Yahoo mail app for tablets, for instance, brought a 120% increase in daily active Yahoo mail users. Flickr's redesign and offer of 1 terabyte of free space for each user lifted daily photo uploads by a factor of three, Mayer said.

This week marks the one-year anniversary for Yahoo with Mayer at the helm. The Sunnyvale, Calif.-based company has acquired 16 startups, nine of which were purchased in the last quarter including its largest buy, Tumblr. Yahoo expects that acquisition to grow its audience to more than 1 billion monthly visitors.
For the current quarter, Yahoo said it expects revenue to come in between $1.06 billion and $1.1 billion excluding traffic acquisition costs, in line with analysts' estimates.

Shares of Yahoo didn't move much on the news, increasing less than 1% in after-hours trading.

The challenge for Yahoo going forward will be to turn its increased traffic into an increase in advertisers. "The material impacts from a revenue standpoint will be in 2014," Mayer said.

Yahoo rival Google and search partner Microsoft are both slated to release their quarterly earnings on Thursday.

Can you be electrocuted by your smartphone? Brandon Griggs,



Could your smartphone really give you a lethal electric shock?
That question was on the minds of many Monday amid news that Apple is investigating the death of a woman in China whose family said she was electrocuted after answering a call on her iPhone while the device was recharging.

The death of Ma Ailun, 23, was first reported Sunday by China's Xinhua News Agency. Citing police reports and social media posts by Ma's family, Xinhua reported that Ma, who lived in China's western Xinjiang region, collapsed to the floor Thursday after using her iPhone 5 while the battery was being charged.
"We are deeply saddened to learn of this tragic incident and offer our condolences to the Ma family. We will fully investigate and cooperate with authorities in this matter," Apple said in a statement sent to CNN and other news agencies.

Details of Ma's death remain sketchy. Local police confirmed that Ma died of electrocution, but as of Sunday had yet to verify that her phone was involved in the incident, Xinhua reported. CNN has not been able to independently confirm the report.

But the news raises questions about the potential electrical hazards of devices many of us carry at almost all times.

Experts say the likelihood of someone being electrocuted by a smartphone, even while the device is charging, is very, very low. For one, phones charged from a USB cord have a supply voltage of about 5 volts, not enough to severely harm a person.

"We have seen very few incidents related to shock or electrocution (involving cell phones)," said Scott Wolfson, communications director for the U.S. Consumer Product Safety Commission. "Most of our attention has been on overheating, smoke or fire."

But the risks become greater when someone powers a phone with a substandard or incompatible charger. Some knockoff chargers don't have proper insulation, potentially exposing users to overheating, fire or electric shock. In a recent online post, the China Consumers Association warned about that country's market being flooded with counterfeit chargers that could potentially turn a phone into a "grenade."

"Stick to the company that made your phone when you're buying replacement products," Wolfson said.
It's not clear what kind of charger Ma was using, although her sister said she had bought her phone in December at an official Apple store and was using the original charger to recharge the device when the incident occurred, according to a post on Sina Weibo, a Chinese microblogging site that is similar to Twitter.
Mixing smartphones with water is another safety concern. Ma's family said online that she left the bath to answer the phone. Water is an excellent conductor of electricity, and moisture on the skin can lower a person's natural resistance to electric shock, experts say.

Also, electrical shocks involving consumer electronics often have nothing to do with the devices themselves. Instead, they can be caused by overloaded power outlets, frayed extension cords or faulty wiring in a home, experts say.

Wolfson said American consumers have reported a few isolated cases of phones smoking or catching fire while recharging. When it comes to cell phones and safety, the majority of problems have involved phone batteries that burst or catch fire under heat or pressure, he said.

"This is not the week to leave your cell phone in the car," said Wolfson, referring to the heat wave that's embroiled much of the country.

Still, he said, "it is a rare occurrence for there to be a safety incident with a cell phone."

PayPal accidentally credits man $92 quadrillion



The Pennsylvania PR executive's account balance had swelled to a whopping $92,233,720,368,547,800.
That's $92 QUADRILLION (and change).
Money that would make Reynolds -- who also sells auto parts on eBay in his spare time -- the richest man in the world by a long shot.
Rich, as in more than a million times richer than Mexican telecom mogul Carlos Slim. And he's worth $67 billion.
Oh, if only.
"It's a curious thing. I don't know, maybe someone was having fun," Reynolds said.
So he logged online, and reality bit back. His account balance read $0. The correct amount.
PayPal admitted the error and offered to donate an unspecified amount of money to a cause of Reynolds' choice.
"This is obviously an error and we appreciate that Mr. Reynolds understood this was the case," PayPal said in a statement.
Before this incident, the most Reynolds ever made on PayPal was "a little over $1,000" selling a set of vintage BMW tires on eBay.
So what would the would-be quadrillionaire have done with all that cash?
"I probably would have paid down the national debt," he said.

Windows 8.1 is as good on small tablets as big ones


Acer last month released the 8-inch Iconia W3 tablet, which happened to be the first "small tablet" to run Windows 8. Unfortunately, it's a pretty terrible tablet. It's heavy and cumbersome, looks and feels like it was designed for a child, and has a display that will bring tears -- sad tears -- to your eyes.

That would be worth discussing at length except that Acer apparently agrees, and is working on a revamped version of the tablet for release later this year. That makes a review of the hardware itself irrelevant.
The software, though, still matters. As the first small Widows 8 device, Acer's misfire helps answer the question: Does Microsoft's operating system hold up in this form factor?

Windows 8 is built around vector-based text and graphics -- which can shrink and enlarge on the fly without affecting their quality -- and responsive design, which basically allows the software to instantly reconfigure its layout based on a device's screen size, orientation and resolution. Everything fits without being too small, too large, or out of place.

This means that Microsoft and its development partners didn't have to do much to make Windows 8 functional on small tablets. With the Windows 8.1 release, though, it's apparent they put a fair amount of thought into tying up some loose ends.

One of Microsoft's explicit goals for Windows 8.1 on mobile devices is to keep users in its new "Modern" interface as much as possible. The desktop mode is designed for a keyboard and mouse; trying to use it with my finger almost provoked a nervous breakdown.

That makes the little fixes sprinkled throughout Modern meaningful. The Start screen and many of the apps have been tweaked to make more efficient use of the display space in portrait mode. Seven- to 8-inch tablets are the natural choice for those who want a reading device, and that means they're typically handled in portrait orientation.

The local file browser inside Microsoft's SkyDrive app is a nice Windows 8.1 addition regardless of device. But on the Iconia W3, its existence really makes sense. Being able to browse, manipulate and organize files without having to go into the traditional Windows Explorer makes a huge difference, especially when you're only using your finger. The same goes for settings. Windows 8.1 pulls more of the options away from the Control Panel and into the Modern menu, which keeps you better connected to touch controls.



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Sunday, 14 July 2013

T-Mobile lets customers upgrade phones twice a year



T-Mobile is making a bid to become the wireless world's "un-carrier," rolling out a plan that will let users update their phones up to twice a year for a modest fee.
That's a sharp departure from the traditional model for wireless companies, which usually requires customers to complete a two-year contract before they can get a new smartphone at the discounted rate that makes them affordable.

"At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That's 730 days of waiting," said John Legere, president and CEO of T-Mobile US, in a written announcement.

"(That's) 730 days of watching new phones come out that you can't have. Or having to live with a cracked screen or an outdated camera," he added. "We say two years is just too long to wait."

The company's new JUMP! plan will cost $10 a month per phone and includes insurance for phones that are damaged, lost or malfunctioning. Some wireless customers already pay for such protection.

Customers can upgrade after being enrolled in the JUMP! program for six months.
At a New York event, T-Mobile also announced an expansion of its 4G LTE network, which it says will reach 157 million people in 116 metro areas across the United States.

The announcement is part of T-Mobile's newly aggressive approach as the carrier tries to move up from fourth place in market share in the United States. It trails first-place Verizon, then AT&T and Sprint.
Research firm comScore says Verizon has about 31% of the market, followed by AT&T at 27%, Sprint at 16% and T-Mobile at about 13%.

In March, T-Mobile took another big leap, announcing that it would offer wireless plans with no contract. It also began selling the iPhone 5 for $99 in April.

Facebook's Graph Search available to all in U.S.



Facebook's Graph Search, which lets people more efficiently dig through the massive social network for people, places and other content, is now available on all English versions of the website in the U.S.
The advanced search feature will appear as a normal search field at the top of Facebook.com, though it is not yet available to mobile users.

Graph Search raised privacy concerns when it was originally announced, and this wider launch will mean more people can decide for themselves how useful or invasive it really is.
To run a search, type in a full question that lays out what you want to find. Start with the types of content on Facebook such as photos, people, businesses, movies or bands, or a general topic like tea or badminton. Next, narrow it down with qualifiers like location, dates, friend recommendations or profile information.
For example, you can search for "Photos taken in San Francisco, California, of Golden Gate Bridge in 2013" or "Restaurants in Queens, New York, liked by my friends." If you're planning a trip, look for stores or hotels at your destination visited by locals. If you want a date who shares your hobbies, try something like "Single women who live in San Diego, California, and who like pages I like." Then narrow the results using the detailed categories like age, education, home town or religious views.

Once you start typing, Graph Search will helpfully suggest possible combinations and questions.
To protect your privacy and control exactly who sees your information, take a trip back to your Facebook settings and check your sharing options. You can edit the various parts of your profile so that they are only viewable by you or your friends, or if you don't mind meeting strangers interested in a game of tennis, the public.

Under the privacy settings, open up your activity log for granular control of the entire trail of content you've left on Facebook, including likes, groups and events. You can quickly see all photos of you that are visible to the public and change who can see them. Any public photos can show up in Graph Searches based on their location or or the date they were taken. In the main privacy settings view, you can make some bulk privacy settings by limiting old posts so they are only viewable by certain people, or setting the default privacy settings for your future posts.

The company has certain safeguards in place to protect minors from potentially creepy Graph Searches. Profile details for minors are only viewable to their friends and friends of friends, and friends of friends will only see them in searches if they are also under 18 years old.
Facebook says the feature has been improved since it was first launched in January as a beta feature for select users. The company says the latest version is faster, understands natural language questions better, and returns more relevant results.

Did new Florida law make computers and phones illegal?



                                   


The state recently passed a bill to crack down on gambling in Internet cafes. In a potentially unfortunate twist for anyone using a computer or smartphone in the state, a new lawsuit alleges the wording on the bill is so broad that it could be interpreted as a ban on any device connected to the Internet. 

A new bill passed two months ago by the Florida legislature expanded the definition of a "slot machine" so that it would include regular computers being used as makeshift slot machines, closing a loophole in state laws that legislators said allowed some gambling centers to operate as Internet cafes and adult arcades. 

The crackdown was kicked off by a multi-year investigation of a number of Florida gambling cafes that were masquerading as part of a charitable organization. It resulted in more than 50 arrests, the resignation of Florida Lt. Governor Jennifer Carroll and the new bill banning Internet cafes.


Top iPhone, iPad apps now free in Apple store





In May, the App Store passed a staggering 50 billion downloads, according to Apple.
It seems likely that the apparent promotion will be part of an effort to commemorate July 10, 2008, the day the App Store went live as an update to iTunes.

It increased the appeal of the iPhone, and later the iPad, and created a sales model that has been adopted by rivals like Google, Microsoft and BlackBerry in the years since.
That's led to Apple to trademark the term "app store" in an ongoing effort to protect the term.
In 2011, Apple filed a lawsuit against Amazon, which rolled out the Amazon App Store along with its entry into the tablet market with the Kindle Fire.

Last month, the two companies failed to come to an agreement after new rounds of negotiations. Apple argues that Amazon infringes on its trademark by calling its store that sells apps an "app store." Amazon argues that the words constitute a generic description. The term "app," as applied to computers, dates at least to the 1980s.

Google's app store, for users of its mobile Android operating system, is called Google Play. BlackBerry has BlackBerry World, and Microsoft's merely says "Windows Phone" at the top of its mobile store's homepage.



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Cyberattacks are the bank robberies of the future




Bank robbers don't rob banks anymore. They don't need guns, and they don't wear masks. Instead, they hide behind their computer screens and cover their digital tracks.




In today's world, there are multiple ways for cybercriminals to make money long before cash is actually transferred out of a bank account. Robbing a bank has become one of the last cogs in a much broader operation.

Online theft is almost always part of a much grander scheme. Though sometimes a high-skilled individual or single group of cybercriminals will handle all parts of an operation, most cybercrime is split up into several steps, each handled by a different player, according to Vikram Thakur, a principal manager at Symantec Security Response.

Most bank account thefts begin with a single malware developer who sells malicious software on an underground black market to hackers.

On those dark channels of the Internet, criminal hackers can buy tools to steal users' bank account credentials, services to bring down websites, or viruses to infect computers.

"There's more variety and more choices than me going to my local Costco," said Raj Samani, a chief technical officer at the security company McAfee.

It is easier than ever before to find and use these services, Samani said. Hiring a criminal hacker is easy, because today's malware requires hackers to have little technological knowledge to infect hundreds or thousands of computers.
And some services are fairly cheap. For instance, getting a hold of 1 million email addresses can cost just $111. That means there are more and more cybercriminals hoping to get in on an operation.

Once unsuspecting victims' credentials or bank account information has been collected, hackers may resell that data to someone who repackages it in a useful way and redistributes it on the black market.
Not all information has equal value. Often criminals are looking for credentials of wealthy individuals with accounts at financial institutions where they are familiar with the security systems.

"All the mature, smart criminals sell the goods to somebody else and cut themselves out of the operation, out of the cross hairs," said Thakur.

Up to this point in the operation, no money has been stolen -- but thousands or millions of dollars have already exchanged hands.

The cybercriminal who ultimately buys the bank account information may use it to transfer money out -- but that's a much higher-risk endeavor.

At this stage of the heist, cybercriminals may hire a "money mule" to increase what distance still exists between them and the act of cashing out. Mules sometimes use international wire transfers, make online purchases with stolen credit cards or actually go to the ATM using a stolen PIN and a spoofed debit card.

Money mules are often given a small share of the takings for their work, despite the fact that they're the easiest targets for law enforcement.

"There's a huge shortage of those people because they're actually at risk of being caught," said Thakur.




The CEO who caught the Chinese spies red-handed





Inside Harvard Business School's McArthur Hall, executive MBA student and CEO Kevin Mandia held a 60-page report in his hands and weighed a risky decision: Should he go public with the document, a detailed exposé of Chinese theft of American trade secrets, based on seven years of work for nearly 150 corporate clients? The report's allegations -- that a Chinese military unit was likely engaged in systematic hacking and surveillance of U.S. companies -- not only would make Mandia and his young cybersecurity firm a target for potential retaliation but would also test Washington's already strained relations with Beijing. The 42-year-old former Air Force intelligence officer had a high tolerance for risk, but as he pondered his options that February evening, he wasn't sure that disclosure was a smart move. "We'd have a gigantic bull's-eye on our back," he kept thinking.


As much of the world now knows, Mandia did go public with "APT1: Exposing One of China's Cyber Espionage Units." What hasn't been told until now is the story of Kevin Mandia: How he became one of America's top private cybersleuths, how he laid the groundwork for the report's release, and how he and his firm, Mandiant, are dealing with the subsequent political fallout. He spoke exclusively with Fortune amid an intensifying drumbeat of news around online spying, data mining, and espionage.



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The new news business




For most of the 20th century, any list of America's wealthiest families would include quite a few publishers generally considered to be in the "news business": the Hearsts, the Pulitzers, the Sulzbergers, the Grahams, the Chandlers, the Coxes, the Knights, the Ridders, the Luces, the Bancrofts -- a tribute to the fabulous business model that once delivered the country its news. While many of those families remain wealthy today, their historic core businesses are in steep decline (or worse), and their position at the top of the wealth builders has long since been eclipsed by people with other names: Gates, Page and Brin and Schmidt, Zuckerberg, Bezos, Case, and Jobs -- builders of digital platforms that, while not specifically targeted at the "news business," have nonetheless severely disrupted it.



On the national level the owners of the big legacy news businesses have fought fiercely against the disrupters, often with the effect of a frustrated ocean swimmer flailing against a fierce rip current. But with each digital click upward in Moore's law (processing power) and Metcalfe's law (network power) the tide of technological disruption has only risen, washing many of the legacy swimmers further out to sea, or at least diminishing their financial prowess. Perhaps it is another law, Amara's, that best describes the results. That law states, "We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run."


To document the transformation of the news business, we created an oral history project, from which this article is excerpted. We gathered the personal recollections of a broad but select group of principals who faced the choices, made the decisions, placed the bets, and now have the benefit of hindsight as to how it could, or couldn't, have played out differently. The full project, curated at Harvard by the Joan Shorenstein Center on the Press, Politics, and Public Policy in conjunction with Nieman Journalism Lab, will be published at the website digitalriptide.org on Sept. 9.

Apple : Game over or room to grow.....?




Watching Apple stumble is a little like witnessing a just-over-the-hill prizefighter wobbling on his feet or a once-eloquent orator stammering for the right word. But there's no question: Apple has lost a step since the death of Steve Jobs. That this observation is as inevitable as the effects of gravity doesn't make it any less shocking or lamentable.


How has Apple fallen? Let us count the ways. It has been three years since the release of the iPad, the company's last breakthrough product. The latest version of its mobile software reminds design critics more of the edgier features of Google's Android or Microsoft's Windows Phone than anything associated with Apple's penchant for leapfrogging-the-competition boldness. Apple's management is defensive, its people are less committed, and its competitors are resurgent. Apple's ferocious profit growth has stalled, and investors have lost faith in its ability to restart that engine. Apple's stock price is deflated, sure, but that's merely a symptom, not the disease.



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Monday, 8 July 2013

Adobe is giving the stylus a second life



The electronic stylus has been around since the days of Apple's ill-fated Newton handheld. But as touchscreens improved, the need for input tools to interact with smartphones and tablets waned. Now Adobe (ADBE) thinks it can make styluses cool again. Its Project Mighty is a slick aluminum pen geared toward artists, architects, and designers. The forthcoming gadget is pressure sensitive and can be used to draw on the surface of an iPad, for instance. It also connects to the cloud, so users can call up their sketches on multiple devices with the click of a button on the side.

The San Jose-based company's flagship products are software such as Photoshop and InDesign; hardware is a new foray. Adobe enlisted industrial designers Ammunition Group -- the firm that created Barnes & Noble's (BKS, Fortune 500) Nook and the Beats by Dr. Dre headphones -- and MindTribe, an engineering consultancy, to assist. The result is a three-sided pen with a "bead-blasted" finish and the ability to copy and paste color schemes and clip art across mobile devices. The product is still in an "exploratory" phase -- hence the grandiose code name -- though it has already gone through several iterations. An earlier version included a cap, which was nixed for fear users might misplace it.

Adobe isn't saying when Mighty will be available or how much it will cost. Even so, about 10,000 people signed up to receive information on Mighty in the two weeks after Adobe revealed its plans. There are already smart pens on the market, with prices ranging from about $20 to $200, and the number is growing. "The innovation [on mobile devices] is accelerating very rapidly, and we don't want to be behind on that," says Michael Gough, VP of experience design at Adobe. Indeed, if the company has its way, the souped-up stylus will become a must-have accessory once more.



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Friday, 5 July 2013

E-mail is crushing Facebook, Twitter for selling stuff online


In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.

Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online. A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.

Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all. By far the most popular way to get customers was “organic search,” according to the report, followed by “cost per click” ads (in both cases, read: Google).
   
Custora came up with its figures by analyzing data from 72 million customers shopping on 86 different retailer sites. They tracked where customers were clicking from (email, Twitter, Google, etc.) and what and how much they bought, not just on that visit but for the next two years.

Over those two years, Custora found that customers who came to retailers from search were more than 50 percent more valuable than average. In other words, they were more likely to shop more and spend more. Email customers were nearly 11 percent more valuable than average. Facebook customers were just about average. Twitter customers, meanwhile, were 23 percent less valuable than average during the two years following that first click.

“I wouldn’t necessarily say Twitter is inherently a bad way to do (online marketing), but we haven’t seen a lot of good Twitter strategies right now,” says Aaron Goodman, Custora’s lead data scientist. He says Twitter marketing campaigns right now tend to rely on the chancy likelihood that someone will run across a deal when they dip into their feed. Even if they do see it, within seconds it disappears.



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